3.0 Products and Services


 3.1(a) Product Description
1 Frozen Chicken.

 In Ayam Kampung.com, we provide the very best of village chicken of entire country. We use the village chicken that’s upgraded with the combination of 2 types of chicken:

  • Village chicken from China.
  • Village chicken from Malaysia.
After years of research and study, we finally produce the chicken that more immune and agility yet can grow faster than regular village chicken. Its only takes only 4 month to grow, faster than regular chicken village that take 5 to 6 month.
The frozen village chicken meat that we produce is also very tasty and tender. It suitable for any kind of dishes whether for soup, curry or fried. According to the testimonial, 99% of people love and agree with our product.
Nowadays, many people realize that healthy meals effect on our lives. They also realize that chemical substance that used in chicken farming can produce diseases for long term usage such as cancer, heart problem and other. So in our product, we use 100% organic food and no chemical vaccine. Our product approved by the Ministry of Health and The Islamic Council of Malaysia (JAKIM). We use only the greatest food for the chicken and follow strictly rules of Islam, so that the Muslim will not hesitate with our product.

2 Ayam Kampung.com Eggs
  The egg that we produce is pioneer in the egg market. The Omega 3 oil is used and proven long time ago to prevent heart problem, lowing cholesterol in blood and high blood pressure. So we come up with an idea to combine the village chicken egg that we already know rich in protein and low cholesterol with omega 3 oil.

Omega-3 eggs have three to six times the amount of omega-3 fatty acids than regular eggs. Yet, a serving of two omega-3 enriched eggs still has less than half of the omega-3 fatty acids found in a 3 ounce (85 g) portion of salmon. However, many people don't care for fish, or choose not to eat it, so by eating omega-3 eggs, they do get some omega-3 fatty acids in their diet. Also, some people are allergic to fish and fish oils and cannot get omega-3 fatty acids into their bodies by ingesting these foods.
Omega-3 eggs have become a popular product. This type of egg has greatly revived the egg industry since egg consumption became much lower after the Malaysia Heart Association (MHA) had found that eggs were high in cholesterol. Since omega-3 eggs are designed to help lower cholesterol, it gave a healthier new option for egg lovers.

3 Chick High Quality
 


Chicken breed quality yellow and black short-legged. The mortality rate is less.
·         Age 3 -7 days
·         Growing chicks uniform
·         Lack of a pecking each other
·         Growing chicks fast (fast weight)


4 Chicken manure composes

Chicken manure compose is a good soil amendment, chicken manure adds organic matter and increases the water holding capacity and beneficial biota in soil. A good fertilizer; chicken manure provides Nitrogen, Phosphorus and Potassium to you plants (more than horse, cow or steer manure).
So to expend Ayam Kampung.com product we produce the best chicken manure compose ever and good news for the gardeners, we sell this product at low prices.



5 Quill of Chicken
               For handicraft and souvenir seller, we also provides good quality and beautiful quill for your business. As we know, the village chicken have very beautiful quill as well as suitable for making handicraft and souvenir.   


3.1(b) Services Description

1 Chicken coop.

At Ayam Kampung.com farm we use only the best way to grow up our chicken. Far away from the city and urban congestion makes a very suitable environment for growing the chicken. Chicken really need a quiet environment and fresh air to increase the expansion. Besides that, a healthy environment that ensures good quality chicken and away from the disease.
For building the chicken coop, we introduce a concept that is environmentally friendly by using alternative materials to replace wood as a canvas. With this technique, we able to save cost, time and energy. Besides that, we have studied a method that very effective in maintaining the temperature of the chicken coop and its moisture, using wood dust.
The ventilation system, we use the best way to release the odor by using a large fan and foreign wire netting. It proved to be effective in the release of heat and odors that may have the disease and stress on chickens.



2 Incubator and Egg Storage Room
An incubator is a device simulating avian incubation by keeping eggs warm and in the correct humidity, and if needed to turn them, to hatch them. Modern incubators are electrically-heated with a thermostat.
For us in the chicken kampung.com, we have and using the latest technologies in the incubation of chicken eggs. We have imported advanced machines incubator of American companies. it can accommodate 5000 eggs at one time. Egg incubation process takes only a short time just 3 or 5 days for the eggs to hatch into chicks. Temperature is controlled and strict control of bacteria to produce its high quality and healthy chickens.
             The egg room, we use the best method is to use a temperature control system can be adjusted only use the boards. So, just a good egg quality and only can be produced to meet customer demand.


3 Slaughter House
Nowadays, many people are very aware off the interest in slaughter of animals, especially the Muslim. So, we have started to move towards the poultry slaughter houses built 100% on Islamic sharia. We are very concerned about hygiene in any proceedings for the avoidance of doubt on our product. Our butcher, have a qualified certificate in slaughtering animals provided by the Malaysian Department of Islamic religion. Each of the slaughtering process is strictly monitored by JAKIM, and we follow all the rules set by them.
Our company has installed advance machine in order to compromise with quality of slaughtering. Our machine has good quality and good condition and can take 500 chickens at one time. We also always keep the machines well slaughter to get good quality. Our machines have been recognized by JAKIM and safety. These include how the process is seen not animal cruelty.
We have;
  • Chicken hanging machine from USA. 
  • Automatic feather remover machine form USA.

4 Delivery Service
We provide services in the delivery of frozen chickens and eggs to the Klang Valley and the state of Selangor. We also send our products to hypermarkets like Tesco and Giant. to meet the needs of our customers, we will send our products to anywhere in large quantities and no additional charges will apply.


5 Other information
In our farm:
·         Young chicken = 6000 chicken.
·         Chicken breeds = 2000 chicken.
·         Chicken foods = we use only the best and 100% organic food for our chicken.
·         Vitamin = we use vitamin to increase the growing of the chicken and ammunition. 
 

Our Farm Plans
  


 

3.2 Competitive Comparison


3.2.1 Frozen Chicken

3.2.1.1 Disease Control
  • Monitor disease status in the field regularly. Keeping complete records of disease monitoring, and updated regularly
  • To ensure that the farm is free from Newcastle disease, Zoonotic diseases (Highly Pathogenic Avian Influenza and Vancomycin Resistant Enterococci and food borne diseases (Salmonellosis, E.coli 157, Campylobacter, Lysteria), 
  • Take immediate action to control the disease detected in the farm.
3.2.1.2 Vaccines and Vaccination Program

3.2.1.3 Livestock Management    
   Chickens free from pressure, injury and discomfort on arrival at the farm and during the period of maintenance, harvest and transport


3.2.1.4 Ventilation Management
            Monitor the level of ammonia gas, carbon monoxide, carbon dioxide, hydrogen sulfide and oxygen in the closed pen from time to time to ensure that its level does not affect the health of chickens and workers.


3.2.1.5 Poultry Processing
The sequence Ayam Kampung.com of processed chicken
Poultry Processing Practices in Malaysia
Only selected only healthy chickens for slaughter
Regardless of the type and condition of the diseased poultry, including chickens were slaughtered and performing for the benefit of
Without Stunning
Using Stunning (Stunning is the process of chickens immunized with electric shocks before slaughter)
Intestine removed before the next
Intestine filled with chicken droppings are not removed until the process is completed
Chicken doused with water to clean the droppings and feathers attached to the blood
Blood and stool can contaminate the left until the chicken meat
Chickens placed in a clean hot water to soften furs
Chicken hot water included in the condensed contaminated by poultry faeces and blood
Water temperature is controlled at 600C so that water does not penetrate the chicken meat
Industry standards set temperature 700C to 750C. At high temperatures, this water filled with excrement and blood can penetrate the chicken meat
Chickens placed in ice water without chemicals and chlorine
Chicken into the water ice is mixed with chlorine to look fresh chicken for a few days, when sold in the market.
The process is not done because the water pushed against the laws to cheat the scales
Techniques "induce water" (the pushing of water) into the chicken body to gain weight and make money by cheating
Once processed chicken cut and washed thoroughly before packaging and stored in cold rooms with temperatures 210 C so that the chicken is free from bacteria and are always fresh and not harmful to human health.
Chicken is sent to the sales center, wet markets, supermarkets, retail stores and night markets
Chickens are transported to markets by truck refrigerated cool to cold chain is not broken
Normally, chickens are transported by trucks and vans with no freezing facilities, again, the chicken is contaminated with bacteria
 Poultry Processing Comparison


3.2.1.6 Guaranteed Halal
Our chicken product is monitored closely by Department of Veterinary Service and has obtained the VHM (Veterinary Health Mark) Logo. It is also an ISO 9001 certified company. All Ayam Kampung.com chickens are slaughtered by personnel certified by Jabatan Agama Islam Selangor (JAIS) to ensure Halal procedures are met.

3.2.2 Ayam Kampung.com Eggs
Consume chicken eggs. Researchers from Pennsylvania State University said free-range chicken eggs with higher essential nutrients, when compared with chicken. The content of vitamin E was more than twice as much, and omega-3 was 2.5 times more superior. All that is important in enhancing immune function, the function of vision, brain function, to our heart health.
Abundance of chicken egg nutrition is caused by conditions that produce chicken eggs. Unlike domestic chickens raised in cages, free-range chicken raised by letting him roam in the open air. Therefore, the chicken gets natural food ingredients, such as seeds, green plants, insects, and worms. Being in open space also allows free-range chicken to get clean air and adequate sunlight
In addition to vitamin E and omega-3 fatty acids than ever, chicken eggs also have cholesterol-third less, saturated fat 1 / 4 less, vitamin A which is 2 / 3 more, and beta carotene seven times as much. The content of beta carotene which is what causes more egg yolks appears darker. Then, vitamin D is also three to six times more.
Because vitamin E and D, omega-3, and half of the protein in egg yolk was obtained from the eggs, you are also advised to consume part of the egg was delicious. Egg yolk also contains lecithin, which together with omega-3 will serve to balance the cholesterol and saturated fat. Sure, as long as you do not over consume, you will get the maximum health benefits. 


3.2.3 Chick High Quality

Chicken breed quality yellow and black short-legged. The mortality rate is less.
  • Age 3 -7 days
  • Growing chicks uniform
  • Lack of a pecking each other
  • Growing chicks fast (fast weight)

3.2.4 Chicken Manure Fertilizer
Chicken manure fertilizer is very high in nitrogen and also contains a good amount of potassium and phosphorus. The high nitrogen and balanced nutrients is the reason that chicken manure compost is the best kind of manure to use.
But, the high nitrogen in the chicken manure is dangerous to plants if the manure has not been properly composted. Raw chicken manure fertilizer can burn and even kill plants if used. Composting chicken manure mellows the nitrogen and makes the manure suitable for the garden. Chicken manure composting gives the manure time to break down some of it more powerful nutrients so that they are more usable by the plants.
Composting chicken manure is simple. Simply spread the chicken manure compost evenly over the garden. Work the compost into the soil with either a shovel or a tiller. Chicken manure for vegetable garden fertilizing will produce excellent soil for your vegetables to grow in.